Reebok opened its first Reebok Fit Hub in the United States on Fifth Avenue at 37th Street in Manhattan. The 2,500-square-foot store, located on the top of a Reebok CrossFit Box gym, also gives fitness advice to consumers from in-store experts. The Fit Hut features a raw, industrial look, with an exposed ceiling. Reebok first debuted the Fit Hub concept in 2011, with locations in Korea and Russia. It opened a third site, in Dubai, this year.