Johnny Rockets franchisee opens scaled-down concept

Phoenix Johnny Rockets franchisee Richard Riva has opened the first JR's Burger Grill, to test a quickservice concept with a more limited, lower priced menu that includes $2.99 burgers. If the concept does well, the company will consider making it available to other franchisees in units where quickservice makes sense, the company said. Read the BurgerBusiness.com story here.

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